Transforming Business Through Happiness

At the Happiness Management Institute, we believe in a simple yet powerful truth: happiness is the key to business excellence. We are leading a new economic paradigm that integrates the latest insights from Behavioral Economics and Happiness Economics, helping companies not only thrive but excel by placing human well-being at the core of their strategy.

Founded by visionary leaders who understand that happiness is more than just a feeling—it’s a strategic advantage—we are reshaping how businesses think about success. Our goal is to help executives, entrepreneurs, and business leaders harness the power of happiness to unlock greater productivity, innovation, and long-term growth.

The Happiness Management Institut was founded by Dr. Anne-Katrin Straesser MBA, a former Professor for Strategic Management and Turnaround Management, with a broad experience in business practice and consulting with firms like the Big4.

Our Philosophy: Happiness as a Competitive Edge

At the Happiness Management Institute, we operate on a revolutionary management model based on four pillars that place happiness at the heart of organizational performance:

Our experts are thought leaders in their field or experienced consultants and business coaches.

Employee Happiness

We believe that employees who feel engaged, supported, and fulfilled bring more creativity, energy, and commitment to their work. We teach leaders how to create environments where employees thrive, resulting in increased productivity and lower turnover rates.

Customer Happiness

In today’s competitive markets, customer loyalty is key to sustained success. Our programs show companies how to cultivate deep, lasting relationships with their customers by delivering exceptional experiences that go beyond satisfaction—experiences that create happiness.

Shareholder Happiness

Shareholders seek long-term, sustainable returns. Our approach integrates ethical leadership, sustainable growth, and transparent governance to maximize shareholder value while driving a responsible, positive impact.

Community Happiness

Companies don’t exist in a vacuum—they have a role to play in society. Through our teachings on Corporate Social Responsibility, we show how businesses can make meaningful contributions to the community, fostering goodwill and a positive reputation.

Why Happiness Matters

Happiness is more than a corporate buzzword—it’s a proactive crisis indicator. Companies that invest in the happiness of their stakeholders not only weather challenges more effectively, but they also create a competitive advantage that’s difficult to replicate. When businesses focus on happiness, they unlock the full potential of their employees, delight customers, build investor trust, and contribute positively to society.

Our Programs: Designed for Today’s Leaders

At the Happiness Management Institute, our programs are designed to meet the needs of today’s executives and managers, offering fully virtual, practical, and global learning experiences. Through our focus on executive education and professional development, we enable leaders to:

  • Implement cutting-edge happiness management strategies that directly improve business outcomes.
  • Prevent crises by using happiness as an early warning indicator.
  • Gain a competitive edge by aligning employee, customer, shareholder, and community interests.

Our unique approach ensures that participants can immediately apply what they learn in real-world business scenarios, driving measurable results.

Our Vision: Leading a Paradigm Shift in Business Education

We are disrupting the traditional business education model by addressing the most pressing needs of modern organizations. Our mission is to create a new standard of excellence, where success is measured not only by financial performance but by the well-being of all stakeholders. By championing the values of happiness, ethical leadership, and sustainability, we are leading the way for a more humane, resilient, and prosperous economy.

Join Us on Our Mission

The Happiness Management Institute is more than a business school—it’s a movement. We invite forward-thinking leaders, entrepreneurs, and innovators to join us as we transform the future of business through happiness.

Let’s create a world where happiness drives success.

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